Results

In each town several types of premises were observed including book shops, banks, pharmacies and phone shops.

Colchester came second top of the rankings, with just one person, out of 265 observed, found not wearing a mask inside a shop.

Colchester also had the joint highest Covid safety perception ratings, achieving a near perfect 4.9 out of 5.

	Customers			Staff
Location	Total (#)	No Masks (#)	No Masks (%)	Total (#)	No Masks (#)	No Masks (%)	Sanitiser (%)
Bromley	201	6	3%	52	7	13%	100%
Colchester	265	1	0%	57	0	0%	100%
Epsom	109	0	0%	27	0	0%	75%
Fulham	107	14	13%	39	2	5%	92%
Hemel Hempstead	177	1	1%	37	1	3%	83%
Ilford	190	2	1%	47	0	0%	100%
Ipswich	239	0	0%	56	2	4%	100%
Leicester	168	10	6%	51	0	0%	100%
Maidstone	270	21	8%	72	0	0%	83%
Milton Keynes	532	9	2%	74	0	0%	100%
Nottingham	231	8	3%	65	2	3%	67%
Southend	204	7	3%	51	1	2%	92%
Stoke-on-Trent	194	3	2%	68	0	0%	100%
Twickenham	104	4	4%	29	1	3%	67%
Uxbridge	185	15	8%	47	3	6%	92%
Total	3176	101	3%	772	19	2%	90%

 

 

	Visitor felt safe through Covid measures			Visitor felt confident to return
Location	Rating (out of 5)	%		Rating (out of 5)	%
Bromley	4.3	85%		4.3	85%
Colchester	4.9	98%		4.9	98%
Epsom	4.9	98%		4.9	98%
Fulham	4.6	92%		4.8	97%
Hemel Hempstead	4.8	95%		4.8	95%
Ilford	4.6	92%		4.8	97%
Ipswich	4.9	98%		5.0	100%
Leicester	4.8	95%		4.8	97%
Maidstone	4.4	88%		4.7	93%
Milton Keynes	4.5	90%		4.6	92%
Nottingham	4.8	95%		4.8	95%
Southend	4.3	85%		4.7	93%
Stoke-on-Trent	4.4	88%		4.4	88%
Twickenham	4.0	80%		4.1	82%
Uxbridge	4.6	92%		4.8	95%
Total	4.57	91%		4.68	94%

 

Sam Good, manager of Our Colchester Business Improvement District, said: “These results demonstrate a clear correlation to the level of Covid-19 safety measures implemented around the town centre public realm and within business premises and the low levels of Covid-19 infections in Colchester for this period.

“Great praise needs to be given to our residents and workers for their exceptional level of compliance.”

“Despite December being a great trading month for our businesses, the majority of those visiting following social distancing measures and our businesses were excellent in ensuring their visitors had access to hand sanitizers, were wearing masks and were generally complying with Covid restrictions.”